Tereza Toledo is a mom, weightlifter and Pinterest Marketing Strategist who helps businesses and bloggers skyrocket their website traffic and conversions. She has a unique perspective and offers an individualized approach, helping her clients provide their audience with a fulfilling experience. She teaches Pinterest masterclasses to mastermind groups and provide strategy, content and social media management to successful entrepreneurs. Mastering Pinterest doesn’t need to be scary!!
Mastering Pinterest As A Creative Business Owner with Tereza Toledo
Today’s episode covers everything you need to know in order to make Pinterest work for YOUR creative business. Tereza is a Pinterest POWERHOUSE – and is insanely talented. We deep dive into why Pinterest is amazing for any niche and how you can take advantage of it. You can find Tereza’s offerings + social pages HERE!
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BULLET POINTS FROM THIS EPISODE:
- Pinterest is a search engine. In fact, it even calls itself and visual search engine. It is NOT a social media platform.
- You are there to exchange ideas and plan our lives. We are there to find ANSWERS – not catch up with celebrities or friends.
- We don’t use the current hashtag of the day – we are dreaming, planning and learning.
- It’s never too late to jump in on Pinterest.
- There is no right or wrong way to get in on the platform.
- There is no wrong niche or topic or idea. There will always be someone looking for what you are offering.
- The easiest way to get started on Pinterest is to have some kind of blog content.
- This would be long form content that you can share information through.
- Obviously, this would mean you need to have a website. Whatever website it is that is completely up to you. WordPress is Tereza’s go-to.
- These pages can be shared, they last forever, you can get a call to action, comments, images, everything can be clickable. This is what Pinterest is looking for in a web page.
- You want to create engagement within your Pinterest page.
- The engagement goal with Pinterest is to get clicks. Just like Youtube’s goal is to get video views, Pinterest wants people to actually click on the content.
- It’s one of the ONLY platforms that has a goal of removing you from their platform somewhere else.
- This is the superpower of Pinterest. It’s users are already trained to click. You don’t have to train them to do that.
- People are knocking on your door – so it’s time to get them to buy whatever it is you are offering them.
- You don’t NEED to soft sell or butter them up: they are primed and ready to go just by the nature of being on Pinterest searching for something. You are there to promote your content.
- The engagement goal with Pinterest is to get clicks. Just like Youtube’s goal is to get video views, Pinterest wants people to actually click on the content.
- This would be long form content that you can share information through.
- Pinterest gives FAR more website traffic than instagram or Youtube combined.
- It is also one of the BEST tools for growing an email list quickly.
- Push them from a pin to your email opt-in
- Maybe it’s a quiz, maybe it’s a freebie. Whatever it is, push them from Pinterest to your landing page so they can sign up.
- It’s far better to use your website than Clickfunnels as a landing page – you can “claim” your website on Pinterest and Pinterest will favor pins that point to that page vs an external landing page.
- Push them from a pin to your email opt-in
- It is also one of the BEST tools for growing an email list quickly.
- You want to jump on new features when they happen so you can take advantage of Pinterest wanting to give those things a boost
- Story pins, for example. People are wondering why even use them if you don’t get a link and people can’t click.
- It’s a tool just like anything else – make it a funnel.
- They can direct new people to your page and if they resonate, they will follow and stick around.
- You can repurpose your IG stories and build something really cool. Show tips and tricks, images and branding tools.
- It’s a tool just like anything else – make it a funnel.
- Story pins, for example. People are wondering why even use them if you don’t get a link and people can’t click.
- You can utilize Pinterest ads a lot cheaper than Facebook ads right now.
- Take advantage of the low ad spend and send out some of your top performing pins and blog posts and take advantage of that extra traffic.
- Mastering Pinterest is a huge asset to your business.
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