In this episode, Taylor chats with Kim Van Haaster & Monica Aurigemma about what it was like to launch their GLOBAL beauty brand, Bloom Effects, while pregnant and being a new mom. Learn their tips + tricks to navigating a global launch with ease & their advice to other pregnant and new moms in the same boat. This is a MUST-LISTEN for the pregnant entrepreneurs out there! Visit Bloom Effects HERE.

How To Launch A GLOBAL Beauty Brand (While PREGNANT) with the founders of Bloom Effects

Kim was born and raised in Australia, and worked extensively in the US beauty industry in New York City. In 2016, Kim met the love of her life – a fourth-generation Dutch Tulip Farmer. When Kim moved to the Netherlands, her partner introduced her to his award-winning flowers that would make her dream of having her own skincare line come true. Kim and her husband welcomed a beautiful baby girl in December of 2019.

Monica settled in New York City to pursue a career in marketing and follow her love of beauty and skincare. She met Kim in 2014 where they worked together corporately and also became great friends. Finding that they share the same passion and vision for beauty, they have been working together on various beauty brands ever since, until recently partnering on the launch of Bloomeffects. She lives in Brooklyn with her husband and one-year old baby.



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