Happy #beautymonday, everyone! A few weeks ago, I did a huge poll on my IG stories (if you aren’t following me on instagram yet – you totally should be!! I get post ideas + input from you guys all the time) where I asked you guys to submit your HOLY GRAIL makeup products. I broke it down by category: foundation, concealer, powder foundation, blush, bronzer, highlighter, eye shadow palette, eyeliner, mascara and false lashes. Everyone was able to submit their favorites and you guys did NOT disappoint. There were SO many good ones on here and tons I haven’t tried before. I wanted to create a master list of crowd faves for you to refer to so here we go!
Holy Grail Products My Audience SWEARS BY
Here’s how this is going to work! I am going to list my favorite product first, then the list of all the unduplicated product names (because it would get REALLY confusing if I listed the same things over and over again – and some of these products were recommended a dozen or more times in a row) and THEN the top recommendation – aka: the top suggestion product (it got the MOST repeat recommendations). Ok. Let’s do this. If they have “*” next to their names, they were repeated more than five times!
FOUNDATION
My favorite: Tarte Clay Stick Foundation
Your favorites: Estée Lauder Double Wear*, Wet ‘n’ Wild PhotoFocus*, Clinique Acne Solutions Foundation, Hey Honey Foundation, Bare Minerals Original, Fenty Beauty Foundation, Maskcara Foundation, Limelight by Alcone, Maybelline Fit Me Foundation*, Makeup Forever Matte Velvet Skin, Benefit Happy Foundation, Tarte Foundcealer, Marc Jacobs Remarcable, Born This Way Foundation, Milani Cover + Conceal, Beautycounter Tint Skin, IT Cosmetics CC Cream*, Mac Studio Fix Fluid
TOP recommendation: Estée Lauder Double Wear & IT Cosmetics CC Cream – they both tied!
SHOP THIS CATEGORY:
CONCEALER
My favorite: Colourpop No Filter Concealer
Your favorites: Catrice Concealer, Tarte Shape Tape*, Fenty Concealer, TooFaced Born This Way Concealer, Nars Radiant Creamy Concealer*, Maybelline Instant Age Rewind, Benefit Stay Put Concealer, Glossier Stretch Concealer, It Cosmetics Bye Bye UnderEye*
TOP recommendation: Tarte Shape Tape (by a LONG SHOT – I lost track of how many times this was recommended)
SHOP THIS CATEGORY:
POWDER
My favorite: Physician’s Formula Healthy Skin Powder Foundation
Your favorites: Lancôme Dual Powder, Neutrogena Natural Powder, Maybelline Fit Me Powder, Charlotte Tilbury Airbrush, Bare Minerals Powder Foundation*, Laura Mercier Loose Powder, It Cosmetics Celebration Powder, Mac Studio Fix Powder Foundation, Mary Kay Mineral Foundation, Too Faced Born This Way Foundation
TOP recommendation: Bare Minerals Powder Foundation
SHOP THIS CATEGORY:
BLUSH
My favorite: Urban Decay 8 Hour After Glow Blush
Your favorites: Milani Rose Blush, L’Oreal True Match Blush (in Baby Blossom), Pacifica Blush, Tarte Amazonian Clay Blush (in Celebrates), Lorac Tinge, Benefit Benetint, Milani Baked Blush, Flower Beauty Blush, NARS Blush (in Orgasm), Urban Decay 8 Hour After Glow Blush (in Fetish), Glossier Cloud Paint, TooFaced Blush (in Pink Leopard)
TOP recommendation: Tarte Amazonian Clay Blush
SHOP THIS CATEGORY:
BRONZER
My favorite: Physicians Formula Butter Bronzer
Your favorites: Physicians Formula Butter Bronzer*, Benefit Hula Bronzer*, TooFaced Chocolate Bronzer, Benefit Hula Lite Bronzer, Becca Capri Coast, Tarte Park Avenue Princess*
TOP recommendation: Physicians Formula Butter Bronzer (but Benefit Hula was a REALLY close 2nd – SO many votes for these two)
SHOP THIS CATEGORY:
HIGHLIGHTER
My favorite: The Balm Mary Lou Manizer AND Colourpop Flexitarian
Your favorites: Physicians Formula Butter Highlights, Anastasia Beverly Hills Amrezy Highlighter, Wet ‘n’ Wild MegaGlow, Colourpop Flexitarian*, Benefit High Beam, Fenty Beauty Highlight (in Lightening Dust + Fire Crystal), Tarte Amazonian Clay Highlight, Urban Decay Highlighter (in Sin), Hourglass Strobe Light, Becca Champagne Pop*, Sleek Solstice, Becca Liquid Highlighter (in Moonstone), BH Cosmetics Highlighters
TOP recommendation: Becca Champagne Pop (by a LANDSLIDE)
SHOP THIS CATEGORY:
EYESHADOW PALETTE
My favorite: Colourpop I Think I Love You Palette
Your favorites: Makeup Revolution Fortune Favors, Any Tarte Eyeshadow Palette, Viseart Mattes, Jaclyn Hill Morphe Palette*, Tartelette Heat, Urban Decay Naked Cherry, TooFaced Just Peachy, MAC Aladdin, Morphe 350*, Urban Decay Naked Reloaded, Any Anastasia Beverly Hills palette, Urban Decay Naked
TOP recommendation: Jaclyn Hill Morphe Palette
SHOP THIS CATEGORY:
EYELINER
My favorite: Stila Stay All Day Liquid Liner
Your favorites: Physicians Formula Booster Liner, Rimmel Exaggerate in Nude (for waterline), LA Girl Fine Line Liquid Liner, Stila Stay All Day Liquid Liner*, Elf Liquid Liner, Urban Decay 24/7 Eyeliners (for colors)
TOP recommendation: Stila Stay All Day Liquid Liner (so highly requested there was almost nothing else to list above)
SHOP THIS CATEGORY:
MASCARA
My favorite: Urban Decay Perversion Mascara
Your favorites: Maybelline Great Lash, Benefit Bad Gal Bang, TooFaced Better Than Sex*, L’Oreal Lash Paradise*, Dior Show, Rimmel ScandalEyes, Benefit Roller Lash*, Essense Lash Princess False Lash Effect*, Benefit They’re Real, Juice Beauty mascara, L’Oreal Telescope, Ever Whiplash, It Cosmetics Superhero*, Maybelline Colossal, Maybelline Full + Soft, Lancôme Monsieur Big
TOP recommendation: TooFaced Better Than Sex (with a close follow up of Benefit Roller Lash)
SHOP THIS CATEGORY:
FALSE LASHES
My favorite: Velour Faux Mink Lashes in ANY Style
Your favorites: Tarte Man Eater, Eylure Faux Mink, Cherry Lashes, Red Aspen Lashes, Lilly Lashes, Velour Lashes*, Ardell Lashes*
TOP recommendation: Velour Lashes + Ardell Lashes were tied!
SHOP THIS CATEGORY:
I loved rounding up all of your favorite products and sharing them with everyone today – I think it’s SO good to crowd source information from REAL people who just genuinely LOVE these products and swear by them. I loved seeing the products that were repeats because it helps me determine which products I want to try next and which are really worth the hype!
What products are your holy grails? Let me know in the comments below!
I love a few of the recommendations from your readers. Especially the Estee Lauder double wear. I am using this for my wedding.
Estée Lauder Double Wear and Ardell lashes have been such a HG of mine. When I first started as a makeup artist those two were one of the first purchases for my kit. L’Oreal Telescope is perfect for the lower lash line.
And now my makeup shopping list has suddenly expanded tenfold haha. I have so many products I’d like to try just from reading this – especially when it comes to COLOR! I don’t tend to switch up my base very often, but I’m always down to try new blushes, eyeshadows, highlighters, etc.!
Wow! Look at all of these products! Definitely a good idea to do a master list. I don’t have any holy grail products because honestly I just kinda use whatever! I’d like to know more about makeup though!
Ooh, definitely need to add these to my list of products to try! I’ve heard amazing reviews about the Tarte Shape Tape as well!
Kileen
cute & little
Totally saving these to add to my must try list! Thanks for sharing the faves ????????
so many great recs on here, most of which I use! I started using the new too faced born this way powder, i really like it! it’s buildable and has great coverage, even without foundation!
The butter bronzer is my favorite too! This is such a good list.
Butter bronzer is my JAM, I love it. There’s so many products that I use in this post! And a few I need to try.
Jaclyn Hill hands down has the most amazing eyeshadow palettes, in my opinion! (I have one of hers). It’s got so much variety & great quality! I honestly hardly ever wear makeup – and when I do it’s mostly just mascara! But I love learning about deals + recommendations a ton! There’s so much makeup out there it’s easy to get overwhelmed ???? But this is really helpful!
Xx, Morgs*
Thank you so much for sharing! I’m always looking for great makeup recs.
Yes to all of these! I see some great makeup recommendations from this list too!
I am in a need to do some make up shopping! I’ve tried that Perversion mascara by Urban Decay and it’s the best one ever! Would love to try other new make up brands you rounded up! ❤️
Oh!I need to try the ColourPop concealer!
I loved the idea of polling your readers! A lot of these products are on my to try list
Ah so fun! I see a bunch of products I want to try. For foundation I’m wearing Covergirl’s Colorstay lately and it’s GREAT for anyone who struggles with hormonal acne like me, very light with good coverage. It’s also cruelty-free!!
I don’t wear too much make-up but would love to try Holy Grail Products as they all look very trendy and would suit me. Thanks for sharing all recommendations.